A partnership between the PEI Liquor and Atlantic Canadian universities, Keep It Social is all about helping students make responsible decisions when it comes to alcohol. Led by students and guided by the PEI Liquor, Keep It Social is a long-term initiative designed to address and reduce high-risk consumption. Now in its third year, Keep It Social is tackling the false perceptions many students have about how much alcohol their peers consume.

As well as getting the message out on campuses, keepitsocial.ca offers students tips and advice on how to make the right decisions when they’re planning a night out.

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The PEILCC and the Department of Athletics and Recreation announced the second phase of UPEI’s version of the program in November 2016. Since that time, KeepItSocial.ca-printed and digital signs have been placed at the UPEI Chi-Wan Young Sports Centre and MacLauchlan Arena, and branded promotional products like “cheering clappers” have been distributed to fans at games.

In January 2017, UPEI appointed several student-athletes as Keep It Social ambassadors who will lead spreading the message about high-risk alcohol consumption among UPEI students. Also, in partnership with PEILCC, Coach Atlantic, KKP, and UPEI designed a bus wrap that will put focus on the campaign while student-athletes travel throughout the Maritime Provinces to their “away” games.