Charlottetown, Prince Edward Island – April marks the PEI Liquor Control Commission’s 7^th year selling bright yellow daffodil pins in support of cancer patients and their families in PEI. Partnering with the Canadian Cancer Society (CCS), the PEILCC will display daffodil pins in all 17 PEI Liquor corporate retail outlets during the month of April.

With one in two Canadians expected to be diagnosed with cancer in their lifetime, many of us have been or will be directly affected by this disease.

At the CCS, we know that while cancer changes people, it doesn’t have to define them. Our goal is to prolong life and enhance the quality of life of those affected by cancer. At CCS, we want to help people facing cancer live their lives more fully

Supporting the Daffodil Campaign this spring by purchasing daffodil pins will help support our critical work like ground-breaking clinical trials, which we fund at more than 80 hospitals and cancer centres across the country. This includes Charlottetown where many people from our area are treated. Our cancer information service is provided for over 100+ types of cancer and supported 45,000 Canadians in 2018. This support is available for every stage of a cancer journey- from prevention to diagnosis and treatment to life after cancer.

The daffodil is resilient. It survives our harsh Canadian winters and is the first flower to bloom in the spring, a time of renewal and hope. For those living with cancer, the daffodil is a symbol of strength, courage and life. Together, Canadians rally around this symbol every year in support of ground-breaking research and support programs that make life better for those affected by cancer.

“The daffodil campaign is well known across Prince Edward Island and we are very pleased to participate again this year,” said Heath MacDonald, minister responsible for the Liquor Control Commission. “The daffodil pin serves as a symbol of strength and courage and the funds raised help the Canadian Cancer Society continue their lifesaving work through raising awareness, prevention, early detection, improving treatments and improving Islanders’ quality of life.”

“Through our Daffodil Campaign, we raise funds to help people with cancer live their lives more fully. We support work aimed at improving the experiences, enhancing and prolonging the lives of those affected by cancer.” says Jayna Stokes, Provincial Lead, Canadian Cancer Society PEI. “We are honoured by the dedication to the campaign by the PEILCC and their employees. We couldn’t do what we do without all of these committed individuals and partner organizations.”

Daffodil Pins can be purchased at the 17 liquor retail store outlets for $2 a pin. The Daffodil Campaign is a special opportunity to make a difference.