Product Advisors

Whether you’re planning a special event or simply exploring something new, the product advisors at PEI Liquor are here to help. Discover their product suggestions below:


Debbie Smith


Debbies-Pick

Debbie is a proud graduate of the Canadian Association of Professional Sommeliers. With her extensive knowledge and friendly, approachable nature, she’s here to help everyone — whether you’re just starting to explore wine and spirits or you’re a seasoned collector searching for hidden gems from around the world.

Look for Debbie the next time you visit our Oak Tree Store located at 43 Pond Street, Unit 1 (Formally 357 University Ave) View store details here.


Choose an occasion to see what products Debbie suggests:


Trent DeRoche


Trent was raised in a vibrant fishing and farming community along PEI’s picturesque south shore, where a love for food was at the heart of his family life. With a strong passion for giving back, Trent is a dedicated community volunteer who brings his enthusiasm for helping others to his role as a Product Advisor.

Whether you’re curating the perfect wine list for a cocktail party or searching for the ideal pairing to elevate your meal, Trent is eager to assist. With his expertise, backed by the prestigious Wine and Spirit Education Trust (WSET) Level 3 certification, you can trust him to guide you in choosing the perfect products.

Look for Trent the next time you visit PEI Liquor at 193 Minna Jane Drive in Charlottetown. View store details here.


Choose an occasion to see what products Trent suggests:


Cheryl MacDonald


Cheryl MacDonald

Cheryl MacDonald embarked on her wine journey while employed at Arterra Wines in 2018. Discovering her hidden passion swiftly, she earned the Sales Driver Award for Eastern Ontario in the same year. Transitioning to Prince Edward County’s vineyard scene, she assumed the position of Professional Wine Sales. Firmly convinced that every bottle holds a secret, Cheryl aspires to impart the thrill of discovery to others on their own journey.

Certified with Merit in WSET 3, Cheryl continues to find ways to expand her knowledge in the industry of wine and broaden her palate into the world of spirits.

Look for Cheryl the next time you visit PEI Liquor at 9 Kinlock Road in Stratford. View store details here.


Choose an occasion to see what products Cheryl suggests:


David McCormack


David McCormack

Dave has a passion for exploring the diverse world of wine, beer, and spirits. He is always on the lookout for unique styles, innovative interpretations of classic favourites, and exceptional products crafted using traditional methods.

After earning his WSET Level 3 Award with Distinction in both the tasting and theory examinations, Dave combines his extensive product knowledge with years of teaching experience.
At our Granville Street location, he enjoys sharing his enthusiasm for learning, helping both customers and colleagues discover new favourites with confidence.

Dave believes there’s a perfect drink for everyone—whether it’s to complement a meal, suit a particular occasion, match your mood, or simply fit your personal taste. He finds genuine satisfaction in helping people discover that perfect sip.

Look for David the next time you visit our Granville store, located at 475 Granville Street in Summerside. View store details here.


Choose an occasion to see what products David suggests: