Product Advisors

Product advisors at PEI Liquor are here to help you find the perfect wines, spirits and beers for all your occasions. Their extensive product knowledge is at your service.

Trent DeRoche


Trent DeRoche is a product advisor currently on a one-year assignment as Wine Category Manager at PEI Liquor. Trent was raised in a fishing and farming community on PEI’s south shore, Trent grew up in a household that was passionate about food. Trent is an avid community volunteer and brings his interest in helping people to his work as a Product Advisor.

Whether you are planning a cocktail party or simply looking for wine to pair with a meal, Trent would be happy to help you. Trent has successfully passed the demanding Wine and Spirit Trust (WSET) Level 3 course.


Choose an occasion to see what products Trent suggests:


Debbie Smith


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Debbie has over 26 years of experience in the hospitality industry and enjoys helping PEI Liquor customers with their product choices. Her passion for food and wine pairing will benefit anyone looking to find the perfect bottle to complement the Islands vast culinary bounty.

Debbie is a graduate of the Canadians Association of Professional Sommeliers. Her extensive knowledge and approachable demeanor allows her to be of service to a wide range of customers, from those new to wine and spirits to collectors looking to explore little-know corners of the world of wines and spirits.

Look for Debbie the next time you visit Notables by PEI Liquor. Notables by PEI Liquor is located at 6 Prince St., Charlottetown in the Founders’ Food Hall & Market. View store details here.

Choose an occasion to see what products Debbie suggests:



Judy Hornyik


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In addition to her 10 years in the hospitality industry, Judy draws upon her 20 years of experience working with PEI Liquor to better serve customers. Judy has also successfully completed the demanding Wine and Spirit Trust (WSET) Level 3 course.

Whether you are looking for grand bottles to impress or everyday hidden gems for yourself, Judy can help you uncover that perfect find.

Look for Judy the next time you visit PEI Liquor at 475 Granville North in Summerside. View store details here.


Choose an occasion to see what products Judy suggests:

Jean-Sébastien Morin


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Jean-Sébastien Morin is a category manager with PEI Liquor currently on a one-year assignment as product advisor at the Montague corporate store. He is an accredited sommelier, wine writer, judge and educator. His love of wine was born in the late 1980s, while studying and working in Europe. He has worked for the Liquor Control Board of Ontario and has taught the nationally recognized Sommelier Certificate offered by La Cité collégiale in Ottawa. He has also enjoyed providing wine consulting services to restaurants including securing PEI’s first Wine Spectator Award in 2008. Before the wine bug overtook him entirely, Jean-Sébastien was a senior analyst with the federal Public Service for 15 years.

Jean-Sébastien aims to transmit his passion for wine while never forgetting that the pleasure of a glass of wine often resides in the moment and the company in which it is shared.

Look for Jean-Sébastien the next time you visit PEI Liquor at 509 Main Street in Montague. View store details here.


Choose an occasion to see what products Jean-Sébastien suggests: