April marks the PEI Liquor Control Commission’s 5th year selling bright yellow daffodil pins in support of cancer patients and their families in PEI. Partnering with the Canadian Cancer Society, the PEILCC will display daffodil pins in all 18 PEI Liquor corporate retail outlets during the month of April.

The Canadian Cancer Society’s daffodil pin is a powerful symbol of strength and courage and provides Islanders with an opportunity to show support for those living with the disease.

“Many of our customers and staff have been personally touched by cancer, the PEILCC is pleased to support the Daffodil Campaign again for the fifth consecutive year” said Jamie MacLeod, Director of Corporate Services for the PEI Liquor Control Commission.

It is estimated at least 910 people living on P.E.I will be diagnosed with cancer this year. The cancer mortality rate is highest in eastern Canada, putting Islanders at risk of the disease. In 2015, statistics showed that prostate cancer rates among Islander men were 27% higher than the national average. Melanoma skin cancer incidence rates among Islander women are 23% higher than the national average and one of the highest in the country.
Every donation made during the Canadian Cancer Society’s April Daffodil Campaign will bring us one step closer to preventing cancer, detecting it earlier, improving treatments and helping Islanders live longer, healthier lives. Donations fund life-saving research and vital support programs and services for cancer patients and their families.

Daffodil pins are available for $2 and tax receipts will be issued to those making donations of $10 or more.

“Proudly wearing a daffodil pin shows Islanders who are facing a cancer battle, that you care”, says Marlene Mulligan, Executive Director of the Canadian Cancer Society – PEI Division. “The Canadian Cancer Society is pleased to partner with the PEI Liquor Control Commission once again. Without the support of caring people and caring companies we would not be able to offer the support to cancer patients in PEI that we do. Last year we provided a suite of supports to 174 Island families facing cancer”.

Daffodil pins will available during the entire month of April in all 18 PEI Liquor retail outlets.