The Gift of Giving

During the month of December when you purchase a PEI Liquor Gift Card, 5% of your purchase will go to 1 of 5 charitable causes of your choice!

  • MADD Canada
  • Island Homeless Shelters
  • Island Food Banks
  • Children’s Wish Foundation of Canada – PEI Chapter
  • Canadian Mental Health Association – PEI Division


Full list of Charities:

MADD Canada, The Salvation Army Bedford MacDonald House, Blooming House, West Prince Caring Cupboard, Summerside Salvation Army, Charlottetown Salvation Army, Upper Room Soup Kitchen & Food Bank, Southern Kings & Queens Food Bank, Souris Food Bank, Children’s Wish Foundation of Canada – PEI Chapter, and Canadian Mental Health Association – PEI Division.


Campaign Details:

To participate in this campaign you can purchase a PEI Liquor gift card from one of our 17 PEI Liquor corporate retail locations during the month of December. With the purchase of your PEI Liquor gift card, 5% of the gift card sale will be made to one of the five selected causes of your choice (up to $20,000). For causes above that have more than one charity participating, the donations allocated to that cause will be split evenly between the charities. The percentage of this split will vary depending on which cause our customers chose to allocate their donation to when they make a gift card purchase.