MADD


Insets-9

The Prince Edward Island Liquor Control Commission (PEILCC) is pleased to continue its support of Mothers Against Drunk Driving (MADD Canada) and its work on impaired driving prevention in Prince Edward Island. High school students across the province are learning about the dangers and consequences of impaired driving through MADD Canada’s School Assembly Program and the continued support of PEILCC.

The School Assembly Program is a compelling film that mixes fiction and real-life victim testimonials. The film “24 Hours” is expected to reach more than one million students across the country this year, empowering them to make responsible choices and not drink and drive.

“24 Hours” is a powerful dramatization about the tragic consequences of impaired driving as depicted by a group of youths who attend a bush party. The video ends with testimonials from real-life victims who share their heartbreaking stories with the audience.

To view a trailer of “24 Hours,” click here.