Direct to Consumer
The Government of Prince Edward Island has announced that the following jurisdictions will be reciprocating direct-to-consumer (DTC) alcohol sales agreements with Prince Edward Island: Alberta, Manitoba, Nova Scotia, New Brunswick, Ontario, and Saskatchewan.
The Prince Edward Island Liquor Control Commission (PEILCC) supports initiatives that strengthen opportunities for Canadian producers while enhancing consumer access through direct-to-consumer sales.
How does it work?
Consumers may purchase products by contacting an authorized producer, listed below, directly and completing payment with the producer. Any inquiries related to an order, including shipping, delivery status, or product availability, should be addressed to the producer.
This page will be updated regularly as additional producers are authorized to participate in the program.
Manufacturer Authorization and Consent for Direct to Consumer (DTC) Import Sales
The Direct to Consumer Request Form must be completed and signed by any out of province manufacturer or producer seeking authorization to sell and ship alcoholic beverages directly to consumers for personal consumption in Prince Edward Island (PEI). Click the button below to complete the form.