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Island beverage producers and consumers will now have access to a greater market to buy and sell Canadian alcohol beverages through the new direct-to-consumer (DTC) multilateral agreement.

On July 22nd, 2026, the Government of Prince Edward Island joined Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, and Newfoundland and Labrador in the signing of the country’s first-ever DTC agreement that will allow for a freer flow of these goods across participating jurisdictions.

Prince Edward Island has implemented its approach to DTC sales, allowing individuals to order their favourite wine, spirit, beer, or other alcoholic beverages, for personal consumption, directly from licensed producers from Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, and Newfoundland and Labrador. British Columbia will be implementing DTC for all types of alcohol in February 2027.

Through the PEI Liquor Control Commission (PEILCC), non-Island beverage producers will provide proof of all necessary licenses and permits from their home jurisdiction before their product enters the PEI market. PEILCC will also receive sales data and the appropriate tax remittance fees from those sales.

The signing of the DTC multilateral agreement demonstrates clear action undertaken by the Government of Prince Edward Island towards the First Ministers’ 2025 commitment to support the federal government’s call to modernize and ease internal trade barriers as part of its broader goal of a more unified Canadian economy.

Learn More: www.princeedwardisland.ca