Let’s Protect Our Island Campaign
After a one-year hiatus due to the Covid-19 pandemic, the ‘Lets Protect Our Island’ collaboration between Island Nature Trust and the PEI Liquor Control Commission is now entering its fifth year. The campaign running from April 1st to May 18th with participating suppliers of beer, wine and spirits donating up to $1 from their sales of participating products at PEILCC retail outlets to Island Nature Trust. Signage promoting this initiative – including the featured products – can be found in all 18 PEI Liquor retail outlets across the province.
Participating products are marked with the Island Nature Trust logo, such as this brand new ‘Beacon Blonde’ beer by Gahan.
The pandemic has restricted Islanders’ access to the rest of the world but reintroduced us to the beauty in the landscape just outside our doors. Collectively, we have recognized the tremendous benefits that interacting with natural spaces have on our physical and mental health. Now there is an opportunity to invest in those lands that have kept us grounded in one of the hardest years many of us have experienced. Two donations of properties in 2020 in Indian River and New Glasgow brings the total Island Nature Trust natural areas with existing trail systems to seven. This year’s LCC funding drive will allow the Trust to maintain and steward our trails in addition to hosting education and engagement opportunities. As we face another summer of restricted travel, this focus for the year’s collaboration with the PEILCC will provide benefit to the people of PEI as well as the land.
Island Nature Trust is committed to investing in the future of Islanders by working to protect natural landscapes in PEI. Since 2016, funds from the initiative have helped Island Nature Trust protect over 1,600 acres of forest, wetlands and coast in PEI. The commitment doesn’t end when Island Nature Trust acquires the land but continues in the form of wise and active stewardship of those protected natural spaces.
We and our children directly benefit from the ecological services these natural areas provide with clean water, clean air and an environment resilient to climate change. As our property portfolio increases so do our costs for responsible land management, public trails stewardship, effective communication with Island communities and education and collaboration with user groups.
“The contribution of this 5-year funding campaign with LCC to land conservation in PEI has helped us significantly accelerate our protection program. We are full of plans to make this summer a great time for Islanders to reconnect with the Island’s beautiful natural landscapes.” Megan Harris, Director of Conservation