PEI Liquor Control Commission creates survivors, one paper heart at a time

April 18th, 2016

Liquor Control Commission

Available Photos

View details and download

The PEI Liquor Control Commission (PEILCC) raised a record $13,264 in support of the Heart and Stroke Foundation during its 5th annual Paper Hearts campaign.“Islanders once again showed their generosity by donating during this important campaign,” said Hon. Allen Roach, the minister responsible for the PEILCC. “We realize that Islanders have many options for their charitable giving, so it is gratifying to see them support the Heart and Stroke Foundation with record donations through this campaign.”

The promotion throughout February provided the opportunity for PEILCC customers at the province’s 18 PEI Liquor retail outlets to purchase paper hearts in support of the Foundation’s mission. Funds raised will help the Foundation work toward our mission of preventing disease, saving lives and promoting recovery.

The previous record for donations in the five-year campaign was $9,972 raised in 2013. “It is always such a pleasure working with the staff of the PEILCC,” noted Crystal Cobb, Fund Development Coordinator, Heart and Stroke Foundation, PEI. “We are grateful for the support of corporate partners like the PEILCC and appreciate their willingness to partner with us to help us Create Survivors here on the Island.”

About The PEI Liquor Control Commission

The Prince Edward Island Liquor Control Commission (PEILCC) is a crown corporation responsible for the administration of the PEI Liquor Control Act and Regulations, along with the purchase, control, and sale of all beverage alcohol in the province.

About the Heart and Stroke Foundation

The Heart and Stroke Foundation (, a volunteer-based health charity, leads in eliminating heart disease and stroke, reducing their impact through the advancement of research and its application, the promotion of healthy living and advocacy.

Healthy lives free of heart disease and stroke. Together we will make it happen.


Media Contact: James MacLeod